Learning The Ropes Of Internet Marketing

Now as we continue this discussion I’ll go into the numerous methods that you can use to make money by marketing on the Internet. This is far from an exhaustive list, but it’s many of the main strategies out there. Reading about these will give you an idea of the vast number of options that exist for you to try.

Affiliate Programs

Affiliate programs are a form of advertisement that is offered by businesses who wish to grow their number of Internet leads or sales. There are entire directories of these programs. By joining directories you get access to a wide range of affiliates without having to sign up for each one individually.

Affiliate programs come in many flavors. The most common are below.

Pay Per Sale

The name says it. You’re getting paid per sale. You post someone’s banner or link on your web page. Every customer that you send there who buys something earns you money. This is typically between 4 and 15 percent of the sale.

Cost Per Action (CPA)

Cost per action is where are you getting paid for someone to do something other than make a purchase on a website. This could be signing up for a mailing list, applying for a mortgage quote, signing up for a free magazine subscription, or just filling out a survey. You get paid for each person that you send to that site who completes the specified action.

Pay Per Click (PPC)

Again, the name says it all. This is the most basic form of Internet advertising. Payment happens for every click through from your site to the affiliate’s site.

Pay per click is currently dominated by Google’s Adwords and Adsense. These are huge programs that control most of the PPC happening on the Internet. Learning the ins and outs of these two is a key to success.

Strategies

So those are the types of affiliate programs. Now what are the strategies for making money on them?

Content Generation

Content generation is the most classic way to generate traffic and advertising revenue. You write something worthwhile for people to read or you provide some useful tool that gets people to your site.

Targeted Domain Names

Also known as “squatting”. If you register a domain that people will type directly into the browser bar then you will get traffic. At that point what you put on the domain is up to you. You’ll see many squatted or “parked” domains all around the Internet. They usually contain some elements that make them look semi-legitimate at first glance, but then end up being nothing more than advertising links.

Affiliate Stores

If you’re signed up with larger affiliates such as Amazon you can actually build entire e-stores based on their products. There are many of these around the web. You pick a niche and market your store in a way that is different than anyone else in hopes of getting some of the traffic for that niche. It also helps to organize your products in a unique and useful way to help shoppers.

Once someone decides to buy from an affiliate store they are usually brought to the checkout page for the affiliate merchant. The original site just collects the percentage of the sale as outlined by the affiliate program.

There are turnkey solutions that will help you set up these stores. We’ve got a review of the one that we’ve been using in the works. Stay tuned.

Click Flipping

This is an interesting method. I don’t know if “click flipping” is an actual term, but it’s the name that I’ve come up with for this method. If you’ve never heard the term then credit me when you use it. If you’ve heard it elsewhere then please speak to them about copying my ideas. It’s not nice.

So click flipping is where you pay for traffic to an affiliate site. The idea here is that you pay less per click than you earn per visit. For example: let’s say that you build a page centered around a CPA form that you want users to fill out. This form pays you $7 per lead. If you pay 70 cents a click on adwords and your traffic is targeted enough to get 20% of the people who visit your page to fill out the form then you’re making money (10 clicks * 70 cents = $7. 2 leads paying you $7 each is $14 so you profit $7 per 10 visitors). This channel is all about figuring out what converts best and how to stay on top of the curve.

Information Marketing

As I’ve mentioned in my previous post information marketing is the selling of information. This is generally e-books or e-courses of some sort. Writing your own content products is an entirely different channel of Internet marketing. It’s easy to do provided that you have enough expertise in a topic that people care about. Once you have the product all that you do is market it.

The marketing of your own product is just like the affiliate programs that I’ve mentioned above, but without the middle man. All of the above methods apply to this type of marketing. There are also additional channels for information products such as classified sites like craigslist and auction sites like eBay.

That’s an overview of the most popular methods out there. We’re dabbling in all of them right now. Keep checking back for more specific updates of how each is working out.

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